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Life-Issue16

Vol 2. No 4-Jennifer Barassa

Jennifer Barassa started her career as a school teacher. She would later seek a greener pasture in Kodak Limited as a sales representative. So began her journey into the world of sales and advertising. She noticed a fallow ground in the advertising world and took a drastic decision—she quitted her job. She wrote a three-page proposal and was on the streets marketing her new business. The business she started with less than one dollar, today is one of the leading below-the-line advertising agencies in Kenya. In this issue, be inspired by Jennifer Barassa, the CEO of Top Image Africa who in her sixties is still a go-getter.

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BusinessIQ online magazine is the fastest growing and largest circulating business magazine in Africa. It interviews and tells the stories of successful business leaders to inspire would-be, budding and established entrepreneurs in Africa. Our long term goal is to inspire 1 billion entrepreneurs in Africa.

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